by Sadiq Gillani
Senior Vicepresident at Emirates, Stanford University Lecturer, former Vice President Group
Strategy with Lufthansa, Harvard MBA, Cambridge University M. Phil. Financial Times Top 100
executive list:
This book comes at an important time for the corporate world. Having graduated with a Harvard
MBA and with seven years of consulting experience, I was well prepared for the strategic
content of my role and my mission to develop a turnaround strategy for the company. However,
this training did not prepare me for navigating the corporate culture and psychology. I was
offered the support of having a corporate coach and John O’Brien’s Jungian psychology
background stood out for me. Since then, John has been by my side, helping me develop,
understand the landscape and have impact during each of my subsequent roles. He has taught me
how to apply corporate analytical psychology and to understand the unconscious forces at play in
the board room.
Business schools and consulting firms train people to only focus on results and that can lead to
blind spots. To be effective we also have to understand the culture, the mindset of leaders and the
psyche. There are organizational scars from previous failures.
This book provides a comprehensive user guide to navigating corporate systems, grounded in
Jungian psychology and understand what drives people to take certain actions.